Newsletter – Blog

Make a commitment to work with us by November 1, follow our Fundraising Goal Ladder program, and we will add up to an additional 10% profit to your fundraiser. Ask to meet with Brad Durham at 615-383-4426 for more details.

A MONEYDOLLY SUCCESS STORY…South Doyle Football Goes Digital and Triples Profits

How a team tripled their profit from last year with the MoneyDolly app.

South Doyle High School’s football team used the MoneyDolly app for their first time this summer (2022). It was also the team’s first time selling a digital discount card. Brad Durham Fundraising has worked with the team for many years and introduced MoneyDolly and digital fundraising to the team this summer with impressive results. The team tripled their profit from last year (2021).

Here are a few things that made the team’s fundraiser successful:

  • The football team was divided into teams during the summer for competition.
  • Teams won gear and rewards for accumulating certain number of points.
  • Each card sale counted as one point for a team.
  • Team totals were posted on social media daily.
  • One day in the summer conditioning was cut short because of a thunderstorm. The team stayed inside and did not leave until everyone had sold a card.
  • Players who sold 20 cards were givien a 50% conditioning break the week after card sales.
  • The head coach sold 18 cards by simply posting the fundraiser on social media.
  • The team made sales on their phones after conditioning daily and sold the majority of the cards the last six days of the fundraiser.
  • The donation option that MondyDolly’s technology made possible created a big difference to the team’s bottom line.

Team’s Socio-Economic Makeup

Super diverse. Inner-city students. Low-income families. Higher-income families. 

Head Coach Comments

Head coach Paul Shelton said, “The efficiency of the digital card was worth a $1,000. The kids did not have to handle cash. I did not have to handle cash. We didn’t have cards laying around the house or fieldhouse anymore. The impact of social media made a huge difference. I will never do the hard card again.”

Coach Shelton also spoke about the reports that are on the MoneyDolly app. Shelton said, “Having reports made a big difference. I could show the kids what was going on, and I could keep up with it in real time. It was super user-friendly. You could not get any more user-friendly with an app.”

Another MoneyDolly 2022 Success Story…West High School Football

West Football decided to go digital with their discount card this past summer using the MoneyDolly app. Their profit went up 37.25%. Another prime example that going digital with a Brad Durham Fundraising program versus using paper or plastic discount products can increase a team’s profits.


C.J. Taylor has chosen one of his favorite numbers to put on his jersey this year, No. 13.

Rising sophomore C.J. Taylor went into Vanderbilt’s Black and Gold Spring Game this past Saturday with the mindset of making plays, and he made a big one in the opening defensive series of the game. C.J. was playing outside linebacker and blitzed in the B gap on the fourth offensive play of the game, and he tackled the running back behind the line of scrimmage. It was a play that highlighted how McMinnville’s Mr. Football has made a big impression this spring on Vanderbilt’s football coaches.

Defense was Black in the Black and Gold game that ended in a 32-32 tie between the defense and offense (White). No. 13 C.J. Taylor covered a lot of ground from his outside linebacker position.


Linebacker coach Nick Lezynski said after the game that C.J. had progressed this spring. Lezynski said, “He grew up and matured as a player. He played with intensity and great effort. This spring we had to tell C.J. to hold back a couple of times because he was thumping dudes. He sets a tone for physicality and that was on display this spring.”

Linebacker coach Nick Lezynski joined the Vanderbilt Football staff earlier this year. Lezynski walked onto the Notre Dame football team in 2007, and he later coached at Notre Dame with Vanderbilt head coach Clark Lea, who was then Notre Dame’s defensive coordinator.

Vanderbilt’s defensive coordinator, Nick Howell said, “I really just got to know him through this spring ball. My impression is that he is a good football player. He has a knack for the ball. He is physical. He plays fast. A really good player.”

C.J. Taylor after the game with teammate, No. 3, Quincy Skinner, Jr., a wide receiver from Florida.


C.J. Taylor is living up to the Mr. Football TSSAA 6A award he won as a Warren County Pioneer in 2020. Vanderbilt head coach Clark Lea spoke to the crowd over the stadium PA system at halftime. Lea emphasized his gratitude for fans showing up, and he said, “We are on a long journey to build a strong team.” There was no doubt when spring practice ended on Saturday that C.J. had successfully embarked on his collegiate football journey with the Commodores.

Head coach of the Vanderbilt Commodores, Clark Lea after the Black and Gold game.


Both coaches were asked about the prospect of C.J. starting this fall on defense. Linebacker coach Nick Lezynski said, “There is a chance C.J. will start this fall. We compete every day. He ran with the ones a lot this spring, and he got a good opportunity to put himself on display. Like we say all the time, one day, one life. As a linebacker you’ve got one day to prove yourself.”

Defensive coordinator Nick Howell commented on C.J.’s potential to start this fall. Howell said, “We will evaluate everyone together (as coaches), and we will put the best players on the field. C.J. had a good spring. He is doing well. He has put himself into a position where he can help us. He plays fast. I don’t know how fast he is, but he has a lot of instincts. There is a place for him in different packages that we have where he can play fast and use his skill set.”


Fans came onto the field after the Black and Gold game. One fan from Heritage got to wear C.J.’s helmet and got his autograph.


BD How was your freshman year?

C.J. I have been running with the ones for the past two weeks. It felt good because I put a lot of work in. I’ve been studying a lot of film. I am glad that I am getting a reward from it. It’s a good experience.

BD What will you do this summer?

C.J. This summer I will be in Miami on the beach, working in the sand. That’s the plan. I will be back on campus June 5.

BD How has the conditioning, weight-training gone?

C.J. The conditioning, weight-training has gone well. I am feeling good. I am up to 208. A lot of speed and conditioning down there in the sand, in Miami.

BD What was the most challenging part of your freshman year?

C.J. My hand injury. Not being able to play due to that, not being able to catch up with the playbook hurt me a lot. I have never been sitting on the bench or anything like that, and it took a lot of pride. Took a lot of my pride.

C.J. Taylor and Vanderbilt linebackers and staff after the Black and Gold Game, Saturday, April 16.

BD Did you miss any classes this spring and forced to run the regatta?

C.J. I did have to do a regatta last week. It was a miscommunication, so I have done that (the regatta).

BD What do you think about the prospect of starting this fall?

C.J. When you wake up, there is no decision to be made. If you want to play, you have to come to work. If not, you will get your spot taken.

BD Where do you hang out in town and on campus?

C.J. I am always in my dorm. I hang out with my friends in the new dorm.

BD Anything you want to say to the people in McMinnville?

C.J. I hope I make you all proud, and this is for you all.

Mary Humphrey who cheered for C.J. and the Warren County Pioneers now cheers for the Commodores as a member of the dance team while attending Lipscomb University.


Sable Winfree returned this past season as the Lady Pioneers’ starting point guard in her sophomore year after being named Freshman of the Year in Warren County’s district a year earlier.

I experienced an unusual introduction to Sable Winfree during her freshman season. When I started following Warren County athletics intensely two years ago, I had virtually no knowledge of who was on the teams. One night I was covering Eastside elementary basketball, and a fifth-grader, Sarah Kate Winfree scored something like 24 or 26 points. I interviewed her, and was surprised at how articulate and willing Sarah Kate was in helping me report about her game. Well, the next night, her sister Sable Winfree was the polar opposite after Warren County’s game.

Sable Winfree was exiting the basketball court after the game, and I approached her. I said something like, “Hey, you have a younger sister Sally Kate (I am terrible at remembering names), and she scored 26 points last night. Can you answer a few questions about your game tonight?” Sable replied with a facial expression I was very familiar with — my daughter gave me the same look often when she was in high school. Sable said, “No, and that’s not her name!” And Sable walked away.

That interaction stopped me in my tracks. I immediately knew that I had received the same look my daughter had given me countless times when she wanted me to know how stupid I was. Well, I had messed up Sable’s sister’s name, and it was clear that Sable had no interest in talking to me. I had a dilemma…I was a sports reporter for the local newspaper, and I thought I had stumbled upon an interesting story of a family full of exceptional athletes. How was I going to get this freshman to talk to me? Consequently, I was determined to try and redeem myself, and to get to know more about the Winfree family.

But I digress…the real appeal with Sable Winfree is her basketball performance. I love her personality and her family; furthermore, she is a great part of the Lady Pioneers’ story. Night after night her freshman season, it was exciting to see how such a young athlete could do so well as a point guard on a varsity team. This season her teammates matured and developed, and collectively they made the impressive run to win over 20 games after losing over 20 games just two seasons ago. Personally, I think the heart of Sable Winfree is a major factor in the Lady Pioneers’ recent success.

I am grateful that several members of the Lady Pioneers basketball team participated in interviews for this series of articles about the team. I am always surprised when Sable Winfree communicates with me when I know she thinks I don’t know what I am talking about regarding basketball. Listening to head coach Anthony Lippe and the five players who started down the stretch of this past season helped me understand what makes this team special. I hope some of the the players’ personalities and love for the game came through in these interviews.

And now, the final interview in this series with the floor commander of the Lady Pioneers, point guard Sable Winfree.

Sable Winfree, No. 10 during a timeout with teammates. Left is Lex Verge, No. 35, right is Sydney Burger, No. 44 and Kennedi Pegg, No. 12.

BD Newsletter: How would you compare your sophomore year to your freshman year individually?
SABLE WINFREE: I felt like coming back as a sophomore I knew a little bit more of what I would be playing against, and I knew the game better. I had some experience, whereas playing as a freshman it was my first year and I had to kind of figure everything out.

BD Newsletter: How was this year’s team different?
SABLE WINFREE: After last season ended, we all got together as a team and agreed that we wanted to make it as far as possible this year. Everyone improved over the summer with this goal in mind. When we came back, everyone was on the same page and just wanted to win. No one was worried about who scored or who played as long as we won. We played as a team this year, and that’s what made us so successful. 

Sable Winfree helped raise the competitive spirit of the Lady Pioneers as a young freshman and sophomore the past two seasons.

BD Newsletter: On a scale of 1-10, 1 being almost painful and 10 being maximum discomfort, how much discomfort did you have with injuries this season? Please list them, knee, back, etc.
SABLE WINFREE: I would say like an 8. I had my back injury still from last year start to bother me, and then in a game against Franklin, I went up for a last shot and hyper extended my knee — taking me out for a week or so. I would have to say this year was probably my worst for injuries. I mean, I don’t think there was one game where I didn’t end up on the floor.

BD Newsletter: How did you feel when the season ended?
SABLE WINFREE: I was upset that we couldn’t go farther, but I’m glad that we went as far as we did. I really will miss playing with Jaden and the bond that we had after playing together

BD Newsletter: What do you see as the strengths of next year’s team? It’s weaknesses?
SABLE WINFREE: I feel like next year our strengths will be the fact that we’re stacked in guards. We have Shelby, Kyra and Mia, but we’ll also have Savannah and Stick (Brienne Kelsey) coming in. We will definitely be a hard team to guard with all the speed. But I feel like our weakness will definitely be our height and the fact that we don’t have a true 5. But I think with all the speed, it won’t matter that much if we get them in transition.

BD Newsletter: How do you think high school basketball has affected you, the team, the school and town?
SABLE WINFREE: I think high school basketball has definitely humbled me since middle school. Playing in high school has definitely given me more confidence, and I owe most of that to coach Lippe who helped show me how to be a good leader, better athlete and a good teammate. I don’t think anyone in Warren County would think they would see girls basketball get farther than the boys, but I think it’s deserved with how hard we worked and how much time everyone has put into the team. Girls basketball has been so underestimated in Warren County for so long; so, I’m really excited to finally see us get some of the spotlight.

Sable Winfree played hurt and with a lot heart in games this past season. She has endless energy on the court, and was hurt before this foul shot at Coffee County.

BD Newsletter: One more question, what will you work on during the offseason?
SABLE WINFREE: I have already started to work on my left. I would love to come back and have both hands. I also was planning on working on my shot and stamina. I feel like if I get that down, that would put me a step ahead.

A rare moment when Sable Winfree was not active on the court.